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IDX stands for "Internet Data Exchange" commonly called Broker Reciprocity. The next stage in the evolution of MLS, Broker Reciprocity is the primary means of enhancing cooperation between REALTORS® to facilitate the purchase and sale of real property. Broker Reciprocity gives MLS Participants the tool they need to display each others' listings on their Internet websites. Under Broker Reciprocity, brokers exchange consent to display each others listings on the Internet. You have full control over which listings you display.
In addition to offering site visitors access to all local listings, one main benefit of the Broker Reciprocity display is that it improves a broker's means to obtain and maintain first contact with the consumer in the transaction.
1. All REALTOR® members become empowered to deal
with the real estate consumer of the future.
2. Members can fully market their services on the Internet.
3. Members can take advantage of the data brokers have contributed to the
system.
4. Members can obtain and maintain first contact with the consumer in the
real estate transaction.
5. Brokerage Web sites can become the best source of listing data and compete
with other popular sites.
6. Participating brokers may display more data fields (like square footage)
than many current Web sites are allowed to display.
7. When consumers visit the Web sites of reciprocal brokers, they will stay
longer because the brokers have more listing data to offer.
8. As brokers become more innovative in offering on-line services, listing
displays will be a critical factor in their success.
APS Real Estate Web Design - web sites for realtors and real estate web hosting services for Realtors® and Real Estate professionals. Free Quote
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